shot the new emperador light tv ad with erik matti as director and featuring celebrity endorser ryan agoncillo and singer johnoy danao. gawin mong light, goes this lovely ditty penned by johnoy. previously, my less than 6 degrees of separation from him is due to jerrold tarog’s high school fare, senior year, where johnoy’s music is featured. thrilled to have worked with him, albeit now up close.
the set design was relatively easy to accomplish as i had my showroom favorites i wanted to feature in this tvc. my pegs and design werent far off from what i eventually got for the shoot 🙂 here’s the location (below) in tagaytay. apparently, manny pacquiao shot scenes for his wapakman movie here previously.
presented these pegs (below) to agency. we were trying to make an eclectic mix of modern and pinoy furniture, like a butaka, but i later thought it didnt gel with the rest. what we retained though was the round synthetic abaca daybed, which i decided to put in another area of the room.