probably one of the most fun shoots we did this year was working on the currently airing lola techie commercial for bayanDSL. lyle sacris directed all tvcs for bayanDSL’s lola techie ads and this would be my first working on this campaign with him. i had to recreate every detail of continuity from the previous commercials but the bedroom and kitchen were new ground so i was able to play around with it. it helped a lot that the location we shot in was amazing, with authentic vintage 70s furniture and gorgeous detailed work on ceiling and wall panels.

had to introduce a few more elements to the house to push the lolatechi-ness in the design. i always love playing up the 70s feel in my designs and this was another opportunity to do so  🙂  i always get inspiration from amelie (directed by jean-pierre jeunet, design by aline bonetto (art director) and marie-laure valla (set decorator), and of course top photographer erwin olaf.  a lot of the toys in lola techie’s house are from direk lyle’s own collection, including worlds of warcraft and the matrix’s sentinel (which we wanted to put on her bed’s headboard but was taken out eventually).

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