art & design, interior design, set design

happy enervon users

this series of tv ads just came out featuring celebrities michael v., carmina villaroel, and anne curtis. i had the pleasure of working with gian mawo, under straight shooters, and legendary producer dante nora with the over the moon ad agency on this campaign. the brief was originally a talking head against some chroma limbo background. the director, however, wanted to situate the tv personalities in their private spaces, some sort of comfort zone where they can easily take us on a journey to their past by way of pictures on walls or on albums, etc.  their personalities are reflected in that room, complementing the “interview” and the take aways of the photos. i especially loved bitoy’s set only because im partial to interiors with bare cement walls and i wouldnt mind living in that space.

these were the set pegs and the initial designs i prepared. we had to scale down bitoy’s set, making it more intimate.

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set design for bitoy

set design for bitoy

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set design for carmina

set design for carmina

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set design for anne curtis

set design for anne curtis

i eventually reworked my sets into google sketchup nearing the construction phase. while the sets were all of the same dimensions, the sketchup output also served as a guide for my set decorator once we got to dressing up the rooms in the studio. btw, it was our first time shooting at the shooting gallery and wow, awesome studio.

proj spread bitoy copy

proj spread carmina with door panel

proj spread anne copy

the director and the creative team of the ad agency were generally happy with the sets so i was thrilled. it was tricky setting up bitoy’s photos as well as i had to configure the sizes of all photos prior to printing them on cintra boards. here is a screencap of the layout i made on a 10 feet x 20 feet wall. i had to eventually take out the photos that showed bitoy’s family as there were ad rules prohibiting us from doing so, i forgot what rule basta ayun.

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and here are the full ads. woot woot!

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art & design, laundry therapy, set design

random drawing

drew a kitchen set design that was eventually cut out from the director’s treatment of that particular tv commercial project. playing on blacks and neutral colors (cappuccino maybe) and brushed aluminum steel for the appliances, plus bright vintage acrylic lamps in orange for a pop of color.

in reality i wouldnt put the oven right next to the refrigerator but sometimes for a commercial, one has to employ creative license and in a second or two, establish the whole kitchen in a wide shot and in the succeeding frame show why the oven had to be positioned at the back of the talent standing behind the counter.

posting that drawing here. drawn via app on the ipad using paper by 53.

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art & design, costume design, filmmaking, interior design, movies, musings, set design

ABOVE THE CLOUDS BEHIND THE SCENES: Production Design

during the shoot of pepe diokno’s 2nd full length feature, ABOVE THE CLOUDS, last year, bradley liew, a malaysian filmmaker, was tasked to create short featurettes for the film’s behind the scenes. bradley and pepe were able to release the first two featurettes that discussed the director’s vision and our 2 lead actors even before we finished shooting the whole thing. the 4th episode in this series, released just a few weeks ago, was about the production design and featured us 😉 as much as the requirements on paper seemed simple enough, it is not. whether you are designing for 2 actors on screen or 500, all film projects require careful planning and attention to detail. watch this vid and see if we actually made sense. the shoot of ABOVE THE CLOUDS took almost a year to do so my hair also went into different lengths and feels haha. cheers!

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art & design, filmmaking, movies, set design

ABOVE THE CLOUDS Production Diary #2

the next installment to the behind the scenes videos for ABOVE THE CLOUDS was released a few days ago. here it is:


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the 1st video is posted here.

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art & design, costume design, musings, set design

expert lagundi

this is a super delayed blog post, especially since the tvc has almost stopped airing.

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worked with direk lyle sacris and cinematographer j.a. tadena on this tvc for ritemed lagundi (production house abracadabra, agency mccann worldwide). the requirement was to setup for 4 different period vignettes for a 1-day shoot. 2 of the vignettes were aided with CG backgrounds but i still had to setup a forest floor for my china set and some elements for the UP manila part. the thailand and europe vignettes were full studio dressups, the latter being the most challenging in terms of proppings.

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sketched this forest scene (above) to give clients an idea of what i would be setting up (below).

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here, our chinese actor (below) is putting a lagundi plant into one of tita tem’s old baskets i pulled out from our living room.

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art & design, costume design, filmmaking, food trip, interior design, movies, set design

i am love (io sono l’amore)

one of the most gorgeous films ive seen in recent years is practically unknown on this side of the world and i wonder why. tilda swinton stars in I Am Love (2009), a sweeping melodrama directed by luca guadagnino, production design by francesca balestra di mottola, set decoration by monica sironi, costume design by antonella cannarozzi, cinematography by yorick le saux and features previously produced music by john adams.  this film is just exquisite, from the opening titles that evoked classical italian cinema to the magnificent modernist interiors of villa necchi and the impeccable tailored costumes by fendi (sylvia venturini fendi is an associate producer) and jil sander (with raf simons) plus the elegant plating and emotion of carlo cracco’s culinary masterpieces.

the deliciously stylish film, set in milan in the year 2000, follows a haute bourgeoisie family through changing times and fortunes, and its disruption by the force of passion. the title is taken from a line from the aria La mamma morta, which is explored in the film philadelphia (starring tom hanks and denzel washington), a scene of which emma is watching while in bed with her husband, during the film. wiki source

the detail that went into the film is beyond words. it was a beautiful showcase of family, tradition and the unmaking of it. every frame of this film is a masterpiece and every scene just breathtaking.  i love the real time take on the opening sequence where the whole family arrives and sits for lunch while swinton, gorgeous in a burgundy dress, orchestrates the household serving the perfect meal from her seat.

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the opening titles had me at hello. it is reminiscent of many old films by visconti, hitchcock and the like

much of the film was set at the villa necchi campiglio in milan, which is a character in itself. the interiors, reckoned the producers, were a wonderful mix of home, museum and prison.  i marveled that the director highlighted the house by showing us not just the main rooms of the villa but also its kitchen, staircases, sitting rooms, entryways and even the househelp’s private quarters.

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“I wrote a script that called for a cube of marble with a big staircase and sharp surfaces,” Guadagnino says. “I was banging my head trying to find a home that suggested great wealth but also a restrained sensibility.” After searching for years, he saw Villa Necchi in a book and immediately knew that it was the one. “It shows the obsession with perfection and details that the Milanese bourgeoisie have,” he says. “Old money always comes with great charm. Their real success is making others believe that money doesn’t exist — and luxury, as most people perceive it, doesn’t really exist in this house. It’s very severe, and feels almost unmovable, like a piece of rock.” source

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art & design, costume design, filmmaking, interior design, movies, musings, set design

60s love on the x-men

i was excited when teaser clips of this film were circulated.  what’s not to love? a younger batch of x-men in the 60s? it’s like porn. and rightly so, with the magnetic chemistry and undeniable bromance between professor charles x xavier and erik lehnsherr, played by james mcavoy and michael fassbender.

this may be the best x-men film out there for me. the pacing was right and fassbenber’s performance is just killer. he owned the film actually.  online reviews reflect a more mixed feedback but im all for this film. weak link was probably january jones, playing the white queen, because she doesnt seem to know how to act.  she always had this blank stare and looked like she’s eternally bored and it’s not a very convincing bored look in the first place!

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but the biggest selling point for me with this film is the 60s look. i thought it was an obvious route for director matthew vaughn to take this movie to that era because he also did the 60s advertising tv series, mad men.  i apparently have mistaken him for matthew weiner haha.  vaughn, a totally different guy, produced lock stock and two smoking barrels with director guy ritchie (ex-mr.madonna) before he went on to direct stardust and kick-ass, among others.

credit for the gorgeous set design go to the production designer chris seagers and his team of art directors led by john king and dawn swiderski plus set decoration by erin boyd and sonja klaus. costume design is by sammy sheldon. i just love anything 60s-70s.  they’re so much fun to look at and do.  full info at imdb.com.  i do not take credit for the photos below.  details on the photos were taken from architectural digest.  im just a fan  🙂

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more after the jump.

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