this series of tv ads just came out featuring celebrities michael v., carmina villaroel, and anne curtis. i had the pleasure of working with gian mawo, under straight shooters, and legendary producer dante nora with the over the moon ad agency on this campaign. the brief was originally a talking head against some chroma limbo background. the director, however, wanted to situate the tv personalities in their private spaces, some sort of comfort zone where they can easily take us on a journey to their past by way of pictures on walls or on albums, etc. their personalities are reflected in that room, complementing the “interview” and the take aways of the photos. i especially loved bitoy’s set only because im partial to interiors with bare cement walls and i wouldnt mind living in that space.
these were the set pegs and the initial designs i prepared. we had to scale down bitoy’s set, making it more intimate.
set design for bitoy
set design for carmina
set design for anne curtis
i eventually reworked my sets into google sketchup nearing the construction phase. while the sets were all of the same dimensions, the sketchup output also served as a guide for my set decorator once we got to dressing up the rooms in the studio. btw, it was our first time shooting at the shooting gallery and wow, awesome studio.
the director and the creative team of the ad agency were generally happy with the sets so i was thrilled. it was tricky setting up bitoy’s photos as well as i had to configure the sizes of all photos prior to printing them on cintra boards. here is a screencap of the layout i made on a 10 feet x 20 feet wall. i had to eventually take out the photos that showed bitoy’s family as there were ad rules prohibiting us from doing so, i forgot what rule basta ayun.
and here are the full ads. woot woot!
benjamin padero 