art & design, interior design, set design

happy enervon users

this series of tv ads just came out featuring celebrities michael v., carmina villaroel, and anne curtis. i had the pleasure of working with gian mawo, under straight shooters, and legendary producer dante nora with the over the moon ad agency on this campaign. the brief was originally a talking head against some chroma limbo background. the director, however, wanted to situate the tv personalities in their private spaces, some sort of comfort zone where they can easily take us on a journey to their past by way of pictures on walls or on albums, etc.  their personalities are reflected in that room, complementing the “interview” and the take aways of the photos. i especially loved bitoy’s set only because im partial to interiors with bare cement walls and i wouldnt mind living in that space.

these were the set pegs and the initial designs i prepared. we had to scale down bitoy’s set, making it more intimate.

PROJ SPREAD PD DECK PPM.002

set design for bitoy

set design for bitoy

PROJ SPREAD PD DECK PPM.007

set design for carmina

set design for carmina

PROJ SPREAD PD DECK PPM.005

set design for anne curtis

set design for anne curtis

i eventually reworked my sets into google sketchup nearing the construction phase. while the sets were all of the same dimensions, the sketchup output also served as a guide for my set decorator once we got to dressing up the rooms in the studio. btw, it was our first time shooting at the shooting gallery and wow, awesome studio.

proj spread bitoy copy

proj spread carmina with door panel

proj spread anne copy

the director and the creative team of the ad agency were generally happy with the sets so i was thrilled. it was tricky setting up bitoy’s photos as well as i had to configure the sizes of all photos prior to printing them on cintra boards. here is a screencap of the layout i made on a 10 feet x 20 feet wall. i had to eventually take out the photos that showed bitoy’s family as there were ad rules prohibiting us from doing so, i forgot what rule basta ayun.

Screen Shot 2015-09-02 at 2.20.43 PM

and here are the full ads. woot woot!

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art & design, costume design, filmmaking, interior design, movies, musings, set design, sketch

shooting heneral luna part 1

HENERAL LUNA is in the last stretch of school tours and promotions prior to the movie’s release on september 9, 2015 and artikulo uno has already released a series of behind the scenes featurettes, including a production design video featuring carlo and myself. however, let me take you further behind the scenes and the design process for one of the sets featured in the current trailer, including trying to meet requirements for our first day of shoot.

a lot of the movie’s intense scenes was staged in this convent room where president aguinaldo’s cabinet staff would meet to discuss (argue) plans for the impending conflict against the americans.

heneral luna IMG_2416-Edit copy

we’ve started reading and studying the heneral luna script august of 2013.  the script called for the cabinet meeting to happen in a convent. historically, the philippine government often had to move around and meet where it would be convenient and church convents would be akin to board rooms/conference rooms in our modern life setting. by this time, our govt had been driven out of manila and aguinaldo held office in the provinces. i started researching on visual pegs with photos of convents in the 1890s and any local government meetings i could find.

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