art & design, interior design, set design

happy enervon users

this series of tv ads just came out featuring celebrities michael v., carmina villaroel, and anne curtis. i had the pleasure of working with gian mawo, under straight shooters, and legendary producer dante nora with the over the moon ad agency on this campaign. the brief was originally a talking head against some chroma limbo background. the director, however, wanted to situate the tv personalities in their private spaces, some sort of comfort zone where they can easily take us on a journey to their past by way of pictures on walls or on albums, etc.  their personalities are reflected in that room, complementing the “interview” and the take aways of the photos. i especially loved bitoy’s set only because im partial to interiors with bare cement walls and i wouldnt mind living in that space.

these were the set pegs and the initial designs i prepared. we had to scale down bitoy’s set, making it more intimate.


set design for bitoy

set design for bitoy


set design for carmina

set design for carmina


set design for anne curtis

set design for anne curtis

i eventually reworked my sets into google sketchup nearing the construction phase. while the sets were all of the same dimensions, the sketchup output also served as a guide for my set decorator once we got to dressing up the rooms in the studio. btw, it was our first time shooting at the shooting gallery and wow, awesome studio.

proj spread bitoy copy

proj spread carmina with door panel

proj spread anne copy

the director and the creative team of the ad agency were generally happy with the sets so i was thrilled. it was tricky setting up bitoy’s photos as well as i had to configure the sizes of all photos prior to printing them on cintra boards. here is a screencap of the layout i made on a 10 feet x 20 feet wall. i had to eventually take out the photos that showed bitoy’s family as there were ad rules prohibiting us from doing so, i forgot what rule basta ayun.

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and here are the full ads. woot woot!


magpa-practice tayo araw araw!

the sprite tv commercial airing locally in the philippines last december may be confusing to some, knowing there was an indian version of it (click here to watch it). sometimes when a company’s tvc from some other region becomes successful, clients either allow that tvc to air in other territories or produce a similar ad with local talents and reflecting local culture. this sprite commercial is a mixture of both.

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the gorgeous teacher, chalo apni chaal, from the original is clearly indian, with her sari costume, and the scene set in some church with vaulted doorways and stone walls. the reverse shot of the guys can pass off for the pinoy tv audience, though they are not necessarily filipino looking. we only needed to replace the shots of the teacher then.

Screen Shot 2014-10-15 at 10.48.32 PM

somewhere in the series of meetings with creative heads, it was decided we avoid situating our version in a church. i tried to find a non-sectarian location that would tie up to the high-ceiling space and big doorways of the boys’ reverse shots (and maybe nobody will notice the left side of the shot that showed the painted glass windows). i thought a backroom of some auditorium or the side of a stage could nicely pair it up without getting too left field. cinematic license if you must. some groups do use backstage areas for music rehearsals or hold workshops where music equipment are kept.





my initial inspiration for the set design was the westminster abbey in the da vinci code, which actually used the interiors of the lincoln cathedral in the movie. so i was putting the church feel and merging it with the backgstage look. sketched out the set design on my ipad for presentation.

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paper app

eventually the set design was revised to look like this (with photos of instruments scattered all over the set because i was trying to build less flats (panels) and install stage curtains on the right for illusion of depth. id have the rolling scaff as foreground as well. agency wanted me to add some filipino string instruments in the background so i added hegulungs (or kudyapi, depends on who you ask).

proj teacher pd deck ppm revised.001

refining my paper app drawing of the set design with real-world measurements by going the google sketchup route by the time we started construction. this became the color guide as well for my painters.  further reduced the number of flats in this version, thereby cutting my construction costs further down. i also utilized the actual look of the studio if ever anything would be “peeking” beyond my built set.


here’s the finished set, dressed up and lit. head carpenter (setman) is the famous abrio. on the guitars behind the drum set is cinematographer odie flores.

benjamin padero-1

we cast patricia tumulak, a pageant beauty currently groomed for binibining pilipinas, as the teacher. i hope she makes it to the top. more stills from the shoot

benjamin padero-3

benjamin padero-2

benjamin padero-4



production house: filmex
director: ianne co
cinematographer: odie flores
production design: benjamin padero
wardrobe stylist: carlo tabije
assistant director: kristi gallaga