this is a super delayed blog post, especially since the tvc has almost stopped airing.

worked with direk lyle sacris and cinematographer j.a. tadena on this tvc for ritemed lagundi (production house abracadabra, agency mccann worldwide). the requirement was to setup for 4 different period vignettes for a 1-day shoot. 2 of the vignettes were aided with CG backgrounds but i still had to setup a forest floor for my china set and some elements for the UP manila part. the thailand and europe vignettes were full studio dressups, the latter being the most challenging in terms of proppings.

sketched this forest scene (above) to give clients an idea of what i would be setting up (below).

here, our chinese actor (below) is putting a lagundi plant into one of tita tem’s old baskets i pulled out from our living room.

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