art & design, costume design, musings, set design

expert lagundi

this is a super delayed blog post, especially since the tvc has almost stopped airing.

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worked with direk lyle sacris and cinematographer j.a. tadena on this tvc for ritemed lagundi (production house abracadabra, agency mccann worldwide). the requirement was to setup for 4 different period vignettes for a 1-day shoot. 2 of the vignettes were aided with CG backgrounds but i still had to setup a forest floor for my china set and some elements for the UP manila part. the thailand and europe vignettes were full studio dressups, the latter being the most challenging in terms of proppings.


sketched this forest scene (above) to give clients an idea of what i would be setting up (below).

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here, our chinese actor (below) is putting a lagundi plant into one of tita tem’s old baskets i pulled out from our living room.

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above is the set design for our thailand scene. the stonework in the set below needed a bit more aging but time is always not on my side.  fortunately the camera has been kind and forgiving (blurred background).  the scene below was shot using only candle light, very barry lyndon!

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inspired by vermeer’s works (woman writing a letter) and other paintings on alchemists and doctors around the 1600s, we basically mixed old junk and antique glassware to complete the english doctor’s laboratory. this turned out to be one of my favorites sets to dress up.

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the UP manila set design with the microsoft surface-esque slash giant iPad gadget before them.  unfortunately i have no photos of my set for UP manila since they really were just in pieces and i was busy dressing up the european laboratory while this was being shot.

you would probably have seen the aired tvc. here’s the unaired, longer director’s cut of ritemed lagundi  😉  enjoy!



to end, here’s me during the print shoot for the same campaign, evoking yorick’s ghost. “alas, yorick. i knew him, horatio.”  cheers!



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