art & design, costume design, filmmaking, set design

jollibee shoot

we shot a jollibee ad a few months ago for the new champ burger (1/3 pounds, bigger than a quarter pounder! haha). i asked the services of talented brothers carlo & angelo tabije to help paint a backdrop for the product.  they made me 2 8′x8′ panels in jollibee orange colors all in one afternoon. this commercial featured joem bascon eating burgers in the last 5 seconds of the ad. the photo above were those prepared for him to bite into. every take, they had to replace the burger with a new one.  after the shoot they were carted off… i dont know where. and i didnt even get to eat even a bit of bacon (from the bacon and cheese burger on their menu) 😦

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art & design, filmmaking, set design

project remote

love the set design i made for this meralco ad. this was actually a sequel to the butiki tvc meralco produced months before (see photo right).  director eric matti discussed with me that he wanted the living room to be textured, a bit like amelie (that french movie that rocked the world in 2001). of course considering that this is in the pinas, i figured we’d do amelie in balara. and what an exciting combination that was 😀

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art & design, filmmaking, set design

creamsilk hair dare

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posting work on creamsilk’s hair dare commercial with toni gonzaga. i had shared billing on design with philip lu, an architect by profession. im glad though that the original set design changed and my idea for the circular design became the final set constructed. when the structure slowly materialized, i realized it looked a lot like the office of mode magazine in ugly betty hehe took us a long time though to peg in the color of the set, direk af had to do consultation with both agency and client a lot of times.
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costume for both toni and the driving girl wasnt mine though. madugo ang issues with costumes so im thrilled i didnt have to do that. and funny ang mga fans ni toni gonzaga coz the behind-the-scenes vid i posted on youtube drew a lot of comments re the driving girl yawning in front of their idol. and then somebody posts a rebuttal. funny, just check out the comments on youtube.

tvc directed by af benaza for revolver studios, dop boy yniguez.  assist dir christine oblando.  prod design benjamin padero, philip lu. this was the first tvc shot in the new revolver studio in evangelista makati. so this makes for a breakthrough of sorts for the prod house, and im happy to be part of it 😀

behind the scenes vid of the shoot

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the finished tvc
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art & design, filmmaking, interior design, set design

eq diaper shoot

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new eq diaper shoot with vicky morales and her twin sons pipo and leon. this was a breeze to shoot, vicky is down to earth and a very gracious, generous woman. i enjoyed the final look of the set, i think it’s cute hehehe. here im posting some sketches and pegs of the set and costume design. tvc directed by joel lamangan (his first one). cinematog odie flores. prod design by me ! hehe yey!

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art & design, costume design, filmmaking, set design

charmee shoot

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finally posting photos and video of the charmee shoot we did with sarah geronimo. prod design by me. costume design by carlo, tailoring by young fashion designer gerswin qua. carlo didnt disappoint as even sarah herself loved the costume and asked to keep them after the shoot. a week after, we saw her wear the boots on ASAP. the design process of any undertaking is not at all easy. im posting a few of the original set and costume sketches and pegs upto the final output. cheers!

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art & design, costume design, filmmaking, set design

revicon shoot

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shoot of one of revicon’s TVCs featuring robin padilla mid february 2008. heard a lot of comments re robin’s shorts from local viewers. many didnt realize this is muay-style, that’s why its leg opening is a bit larger than usual. carlo and i opted to use alibata for his muay shorts instead of the traditional thai text. robin was thrilled we decided to do that. script reads pa-di-ya or padilla. there are no L’s in the alibata.

director is torts villacorta for abracadabra. cinematographer boy yniguez. production designers peter collias (scenic designer for moulin rouge) and benjamin padero (umm, masahista?). worked with peter before in a german beer regional ad for china. cool guy.

the final cut

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setup in binondo. love the effect of the big windows,with light from the 12K HMIs streaming in over the banana bags

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ben what are you doing?

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ben (in a boxing mask), former movie villain val iglesia, peter colias and carlo

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