art & design, filmmaking, set design

creamsilk hair dare


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posting work on creamsilk’s hair dare commercial with toni gonzaga. i had shared billing on design with philip lu, an architect by profession. im glad though that the original set design changed and my idea for the circular design became the final set constructed. when the structure slowly materialized, i realized it looked a lot like the office of mode magazine in ugly betty hehe took us a long time though to peg in the color of the set, direk af had to do consultation with both agency and client a lot of times.

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Photobucket

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costume for both toni and the driving girl wasnt mine though. madugo ang issues with costumes so im thrilled i didnt have to do that. and funny ang mga fans ni toni gonzaga coz the behind-the-scenes vid i posted on youtube drew a lot of comments re the driving girl yawning in front of their idol. and then somebody posts a rebuttal. funny, just check out the comments on youtube.

tvc directed by af benaza for revolver studios, dop boy yniguez.  assist dir christine oblando.  prod design benjamin padero, philip lu. this was the first tvc shot in the new revolver studio in evangelista makati. so this makes for a breakthrough of sorts for the prod house, and im happy to be part of it 😀

behind the scenes vid of the shoot
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the finished tvc
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