art & design, costume design, filmmaking, set design

Gatorade Propel ARNIS

oh yes! FINALLY a video of the gatorade propel arnis tvc we worked on is up. got the vid from effie go (makeup) who i believe got it from jem lim (producer). and now it’s on youtube courtesy of moi haha cheers and here’s to a more active life! what if you could defend your body against toxins and illnesses just by drinking water?

CLIENT: Pepsi Co Phils
AGENCY: DDB
PROD HOUSE: Revolver Studios
DIRECTOR: A/F Benaza
DOP: Odyssey Flores
PD: Benjamin Padero
COSTUME: Carlo Tabije
ARTDEPT: Fer Galindez, Harley Alcasid, Buboy Crauz (setman)

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art & design, costume design, filmmaking, set design

jollibee shoot

we shot a jollibee ad a few months ago for the new champ burger (1/3 pounds, bigger than a quarter pounder! haha). i asked the services of talented brothers carlo & angelo tabije to help paint a backdrop for the product. they made me 2 8′x8′ panels in jollibee orange colors all in one afternoon. this commercial featured joem bascon eating burgers in the last 5 seconds of the ad. the photo above were those prepared for him to bite into. every take, they had to replace the burger with a new one. after the shoot they were carted off… i dont know where. and i didnt even get to eat even a bit of bacon (from the bacon and cheese burger on their menu) 😦

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art & design, costume design, filmmaking, set design

charmee shoot

finally posting photos and video of the charmee shoot we did with sarah geronimo. prod design by me. costume design by carlo, tailoring by young fashion designer gerswin qua. carlo didnt disappoint as even sarah herself loved the costume and asked to keep them after the shoot. a week after, we saw her wear the boots on ASAP. the design process of any undertaking is not at all easy. im posting a few of the original set and costume sketches and pegs upto the final output. cheers!

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art & design, costume design, filmmaking, set design

revicon shoot

shoot of one of revicon’s TVCs featuring robin padilla mid february 2008. heard a lot of comments re robin’s shorts from local viewers. many didnt realize this is muay-style, that’s why its leg opening is a bit larger than usual. carlo and i opted to use alibata for his muay shorts instead of the traditional thai text. robin was thrilled we decided to do that. script reads pa-di-ya or padilla. there are no L’s in the alibata.

director is torts villacorta for abracadabra. cinematographer boy yniguez. production designers peter collias (scenic designer for moulin rouge) and benjamin padero (umm, masahista?). worked with peter before in a german beer regional ad for china. cool guy.

the final cut